Utilizing Data Analytics and Geographic Information Systems (GIS) to Optimize Sales in 5 Steps

Applicable to Manufacturers, Suppliers, and Distributors of Products Across Various Industries.

Follow these steps to optimize your sales channels:

1. Convert Sales and Operational Data into Spatial Data:

Map sales to your existing “reseller customers” (resellers of your products), delineate sales regions in cases where spatial files are absent, and link pertinent operational data to these sales territories.

2. Segmentation and Analysis:

Utilize GIS software to segment your reseller market into customer categories.

3. Analyse Sales Data:

Determine the customer categories that hold the highest value for each product line.

4. Identify New High-Value Reseller Customers:

Overlay the locations of your reseller customers on the potential reseller universe. This process aids in recognizing gaps in product supply and prioritizing potential high-value resellers for conversion into customers.

5. Allocate Budget for Acquiring New Customers:

Based on the analysis of sales data and benchmarks, estimate the potential value that non-client entities could bring to your business. This estimation will guide the allocation of budgets to acquire such clients, encompassing strategies like promotions, advertising, and consignment stock allocation.